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When You’re Green

You know the phrase, “When you’re green you’re growing, when you’re ripe you rot?”

Ray Kroc is credited with the saying.

The litmus test is implied…

If you want to be a person who grows, you need to be green. Green means you don’t know everything. It has nothing to do with your level of success or failure, but it’s about an attitude. The attitude of curiosity, of optimism, of hope and humility. Being green is full of potential, open to learning, and quick to admit fault and dependency. Green is growth. Green is healthy. Green is good for business.

If, on the other hand, you are rotting, it means you’re ripe. You show no growth potential, no chance of development, no humility. Your time has nearly expired. You are calloused in a self-centered world, fermenting away in your pride. You are a brown, stagnating, mushy banana that reeks. Ripe is deadly. Ripe is the end. Ripe destroys business.

Let’s be green.
Dave Goldfain

Cereal Founder & CMO

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