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Essential vs. Urgent

You’re probably busier than ever. If your schedule is full, swinging like a monkey from email to email and video call to video call, you are likely operating in a reactive state.

I’m guilty too.

The busyness of this season may not naturally accommodate strategic thinking, planning and course-correcting, and there is danger in this.

If we’re only being reactive, then we may lose the ability to consider the best shape for the future. Wisdom slides as our priorities aren’t evaluated against what’s best, but against the hottest fire.

In Gus Lee’s book, Courage – The Backbone of Leadership, he explores the importance of focusing on what is essential rather than on what is urgent. Urgent matters are reactionary, but essential matters are what “enables great decision making.”

If we completely succumb to what others put in our inboxes and on our calendars, without the discipline of managing our time according to what is essential, we won’t accomplish the bigger vision.

Let’s check ourselves often and guard against the reactionary rat race, in order to intentionally dedicate time to the greater life impact we can have.

That’s what is essential.
Dave Goldfain

Cereal Founder & CMO

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