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Why Cereal

Who is Cereal



Grow Your Brand

Grow Your Audience

Grow Your Revenue





Who is Cereal

Cereal not only thinks outside the box — they leave no stone unturned to identify the best ideas, strategies, and channels to position nonprofit organizations in this highly competitive marketplace.

— Convoy of Hope

Cereal is your external marketing partner.

The core Cereal team possesses multi-industry experience, and we love supporting growth on behalf of for-profit and not-for-profit organizations. We lead our own businesses and personal nonprofits as well, and we work together on developing and implementing strategies that produce results.

We look forward to serving you and assisting with your marketing needs.

Dave Goldfain
Founder and CMO

Dave loves to help brands grow. He has championed brand growth, leading both strategy and creative execution, in agencies and in-house marketing teams, and at two of his own companies. With B2C and B2B experience, he has helped startups and seasoned brands, assisting both for-profit and non-profit organizations.

With a few years on the East Coast, he led the development of global campaigns for brands like Pepsi, Gatorade, Levi’s, and Starbucks. His path led him to grow internal marketing teams, building and leading a brand strategy team at OtterBox, and helping a startup manufacturer in the defense industry.

In 2017, Dave launched Cereal, where serving brands flourishes as a passion.

Jeff Simpson
Head of Creative

Jeff is passionate about bringing to life inspiring creative solutions for brands. In his approach, it’s not just about what resonates, it’s about developing what works to help drive impact and build brands.

His professional journey has woven through several global agencies, and a couple businesses of his own. He served as the in-house Chief Creative Officer and VP of Creative Development at Playful Studios in McKinney, Texas, where he continues developing IP and has been the co-owner of Day 6 Creative alongside his wife for 20 years. Day 6 has helped organizations connect with their customers through powerful visuals, most notably for Disney, Lucasfilm, Hasbro, Warner Bros, and Mattel.

Dita Squires
Head of Content

Dita has parlayed her love for words into a 20+ year career in copywriting and content strategy, helping brands develop and strengthen their own unique voices. She believes words have the power to help organizations forge happy, prosperous relationships with their audiences, driving meaningful – and measurable – affection and loyalty.

By working alongside nonprofits to inspire community and engagement through clear, actionable key messages and an authentic voice and tone, Dita is able to develop strong, confident communication strategies that generate results. She has written for companies that span the gamut, from web retailers and print catalogs to international nonprofits and blue chips.

Let’s help you grow

Reach out to schedule a free consultation. We would love to have a conversation about how to help your brand grow.